Mullen Lowe Winston Salem, NC
Every time you look at an ad, a display, a website or a piece of collateral the first thing you look at is the visuals. You eventually make your way to the headline, logo and then body copy if engaged long enough. My role here at Mullen Lowe these last ten years has been to make sure of the quality of these visuals depicted the cost efficiency to use or produce them, and legal accuracy of the image content. I used to be an illustrator and portrait painter so I understand the creative thought process and mindset. As a NY artist rep for illustrators and photographers in years past, I developed an understanding of the skills and challenges of account service when it comes to client relations. Finally as a producer, I have a great appreciation of logistical concerns in the execution of any approved finished product. Within the balance of these three personality disciplines, my role here at Mullen Lowe is as a negotiator (financial as well as situational) and as a facilitator to assure the highest quality of the end product, within budget. Those are the stripes on my sleeves and the war stories I can speak of within this ever changing advertising field.